Role overview:

CRM Automation manager
London
Currys London Campus at Waterloo
Permanent
Full Time
Grade 4

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

The CRM Automation Manager will define and lead the marketing automation strategy, leveraging our marketing technology to deliver scalable, high-performing customer journeys and campaigns. They will be responsible for ensuring the CRM platform is used to its full potential, driving customer engagement, conversion and retention through timely, relevant and personalised communications.

This is a fantastic opportunity for someone who thrives in a fast-paced environment and is passionate about data-driven marketing. The successful candidate will bring deep expertise in CRM platforms, a strong analytical mindset, and the ability to translate lifecycle strategies into sophisticated, testable automations that deliver measurable impact.

Role overview:

As part of this role, you'll be responsible for:

• Own the build and delivery of multi-channel marketing campaigns in Salesforce Marketing Cloud, driving robust setup, quality assurance and performance tracking from end to end.
• Partner with CRM and data teams to integrate customer attributes and events, unlocking precise audience targeting and smarter segmentation at scale.
• Shape how we understand our customers by developing and managing audience segments rooted in behaviour, lifecycle stage and purchase history.
• Champion personalisation by designing and implementing multi-variant testing frameworks that continuously sharpen campaign effectiveness.
• Keep our CRM ecosystem running at its best proactively maintaining platform health, resolving issues swiftly and embedding best practices for incident management.
• Stay ahead of the curve by evaluating and rolling out new CRM tools and platform features that push our efficiency and capability forward.
• Turn data into decisions by delivering regular usage reports and actionable insights that fuel continuous optimisation and keep stakeholders informed and engaged.

You will need:

• Hands-on expertise with CRM platforms proven experience with Salesforce Marketing Cloud, Movable Ink, or similar tools.
• Strong technical foundation in email development (HTML, CSS, JavaScript) and database management (SQL).
• Thrives in fast-paced environments ideally with retail or ecommerce experience where speed and accuracy matter.
• Meticulous eye for detail, particularly when managing regulated communications and compliance-critical content.
• Data-driven mindset comfortable with reporting, analysis and translating data into clear, actionable recommendations.
• Articulate and confident when presenting to senior stakeholders and influencing across the business.
• Self-starter with strong organisational skills able to juggle multiple projects, prioritise under pressure and stay on top of deadlines.
• Natural collaborator with genuine interpersonal skills and a genuine team-first approach.
• Degree or equivalent in relevant field is desirable.

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• Holiday benefits 25 days of annual leave (plus bank holiday entitlement) 
• Private medical insurance
• Life Assurance
• Competitive pension scheme
• Access to discretionary bonus
• Hybrid working; our primary Currys Campus is at Waterloo (WeWork)

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. 

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.