Role overview:
CRM Support Manager
Dublin - Hybrid (One day per week in office)
3rd Floor Office Suite, Omni Park Shopping Centre, Santry, Dublin 9
Permanent
Full Time
Grade 3
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
The CRM Support Manager will define and lead the marketing automation strategy, leveraging our marketing technology to deliver scalable, high-performing customer journeys and campaigns. They will be responsible for ensuring the CRM platform is used to its full potential, driving customer engagement, conversion and retention through timely, relevant and personalised communications.
This is a fantastic opportunity for someone who thrives in a fast-paced environment and is passionate about data-driven marketing. The successful candidate will bring deep expertise in CRM platforms, a strong analytical mindset, and the ability to translate lifecycle strategies into sophisticated, testable automations that deliver measurable impact.
Role overview:
As part of this role, you’ll be responsible for:
• Supporting the CRM Manager to build and maintain end to end multi-channel customer campaigns in the Salesforce Marketing Cloud platform, ensuring robust setup, QA and performance tracking of all customer campaigns (Including trade, lifecycle, loyalty & supplier funded campaigns.)
• Collaborating with CRM and data teams to integrate customer attributes and events, enabling reliable audience targeting and segmentation.
• Developing and deploying a scalable targeting framework to ensure personalised and relevant messaging across all customer touchpoints.
• Implementing personalisation and multi-variant testing frameworks to improve campaign effectiveness.
• Maintaining CRM platform health, resolve issues and apply best practices for incident management.
• Evaluating and implementing new CRM tools and platform features to improve efficiency and capability.
• Delivering regular usage reports and insights to support continuous optimisation and stakeholder engagement across CRM platform tools.
You will need:
• To have a minimum 3+ years’ experience in CRM campaign strategy and delivery.
• Hands-on experience with CRM platforms (Salesforce Marketing Cloud).
• Experience in fast-paced environments; retail experience preferred.
• Strong attention to detail, especially when reviewing regulated communications.
• To have an analytical mindset with experience in reporting and deriving actionable insights.
• To be proactive, organised, and able to manage multiple projects under pressure.
• To be a collaborative team player with excellent interpersonal skills.
We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:
• Hybrid working
• Performance related bonus
• Competitive pension scheme
• Product discounts on the latest tech
• A range of wellbeing initiatives
Why join us:
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.
Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.
Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.