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Operations
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The Operations team oversees processes, systems, and service delivery. iD customers benefit from the power of 5G, iD Operations are accountable for assuring the service behind that network and delivering the latest customer offerings. This team also leverages cutting-edge cloud technology and data engineering to drive business insights, shape future customers offerings, and protect against security threats, all while maintaining daily operational continuity and implementing strategic changes.
Customer and Marketing
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The Customer & Marketing team focuses on supporting customers across all stages of the customer cycle, increasing brand awareness and finding ways to stand out from the competition. Some of the ways they achieve this is by identifying and resolving customer pain points, managing efficient contact centre operations, encouraging self-service through product improvements, developing branding and messaging, and delivering impactful marketing campaigns. Their goal is to build strong relationships with users and promote the company’s offerings.
Commercial
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The Commercial & Strategy team plays a pivotal role in shaping the future of our business - driving strategic direction, managing key partnerships, and ensuring regulatory excellence. They work at the intersection of commercial insight and long-term planning, from negotiating contracts to collaborating with UK regulatory bodies. It’s a dynamic, supportive environment where your ideas matter, and your work directly influences the success of the company.
Trading
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The Trading team focuses on the day-to-day performance of the business, tracking key metrics like sales volume, revenue, and profit margin. This includes the Retentions team, which uses data to personalise customer experiences and drive loyalty. It also includes the Acquisitions team, who focus on acquiring new customers through strategic pricing and promotions across various channels, all while balancing commercial analytics with customer and stakeholder collaboration.
Online
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This area manages the digital customer journey across the website and online sales platforms. They optimise user experience, drive online conversions, and maintain digital content and performance. The team ensures iD Mobile’s online presence is intuitive, engaging, and commercially effective. Within this business area you’ll find teams such as Affiliates & PPC, Digital Insights, Ecommerce, and UX/I.
“I began my marketing career at iD Mobile in 2019, eager to dive into the creative and strategic world of marketing. Early on, I was given the opportunity to contribute to - and even lead - projects across Social, PR, Brand, Advertising, and Sponsorships. Now in 2025, I’m proud to have grown into the role of Brand & Communications Manager, overseeing all creative output, brand guidelines, LinkedIn presence, and all external / internal comms. It’s been an incredible journey of self-growth and development, all enabled by iD’s culture.”
Emil, Brand & Communications Manager.
“I've been with iD Mobile since 2016 and throughout my time, iD has been a fantastic place to work. With learning and development being a key component of our culture, I've worked across both our Operations and Marketing teams in a multitude of roles that complement the skills and knowledge I've acquired. iD has also supported my personal development, enabling me to study whilst working to earn a Master's in Business and Management. I've really enjoyed working at iD Mobile. It's a lot of fun and has some great and talented people.”
Kieren, Head of Customer.
“One of the things I value most about working at iD is the unique position we’re in — a small, close-knit company within a much larger organisation. This means I’ve been able to build strong connections across the wider business, collaborating with teams throughout Currys in my day-to-day role, as well as through networks like the Women’s Network. At the same time, being part of a smaller team means I’ve really got to know everyone well, enjoy a great sense of community, and feel like I can make a meaningful impact.”
Ciara, Trading Analyst.
“Working at iD Mobile has been a great place for kick-starting my career. I’ve had the opportunity to take ownership of a variety of projects, all whilst feeling supported in the development of my skills. I’ve gained a holistic experience across the business, with my role bridging GTM management and hands-on execution, allowing me to oversee campaign delivery whilst working on brand-led and media projects. This is helping me identify the areas I would potentially be interested in specialising in going forwards. iD Mobile is a great place for early career marketers to try everything.”
Abby, Assistant Marketing & GTM Manager.
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“I began my marketing career at iD Mobile in 2019, eager to dive into the creative and strategic world of marketing. Early on, I was given the opportunity to contribute to - and even lead - projects across Social, PR, Brand, Advertising, and Sponsorships. Now in 2025, I’m proud to have grown into the role of Brand & Communications Manager, overseeing all creative output, brand guidelines, LinkedIn presence, and all external / internal comms. It’s been an incredible journey of self-growth and development, all enabled by iD’s culture.”
Emil, Brand & Communications Manager.
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“I've been with iD Mobile since 2016 and throughout my time, iD has been a fantastic place to work. With learning and development being a key component of our culture, I've worked across both our Operations and Marketing teams in a multitude of roles that complement the skills and knowledge I've acquired. iD has also supported my personal development, enabling me to study whilst working to earn a Master's in Business and Management. I've really enjoyed working at iD Mobile. It's a lot of fun and has some great and talented people.”
Kieren, Head of Customer.
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“One of the things I value most about working at iD is the unique position we’re in — a small, close-knit company within a much larger organisation. This means I’ve been able to build strong connections across the wider business, collaborating with teams throughout Currys in my day-to-day role, as well as through networks like the Women’s Network. At the same time, being part of a smaller team means I’ve really got to know everyone well, enjoy a great sense of community, and feel like I can make a meaningful impact.”
Ciara, Trading Analyst.
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“Working at iD Mobile has been a great place for kick-starting my career. I’ve had the opportunity to take ownership of a variety of projects, all whilst feeling supported in the development of my skills. I’ve gained a holistic experience across the business, with my role bridging GTM management and hands-on execution, allowing me to oversee campaign delivery whilst working on brand-led and media projects. This is helping me identify the areas I would potentially be interested in specialising in going forwards. iD Mobile is a great place for early career marketers to try everything.”
Abby, Assistant Marketing & GTM Manager.
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